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India Design Council

Details regarding Design Council for India



The notification issued by N. N. Prasad, Joint Secretary, DIPP, Ministry of Commerce and Industry about the constitution of an India Design Council in pursuance of the National Design Policy announced by the Government of India on 8th February 2007.

On 3rd March 2009, Anand Mahindra, Chairman and Managing Director Mahindra Group was appointed as the President of the India Design Council.

The council held its first meeting on 18th of June 2009 in Mumbai.

The members of the India Design Council (IDC) as constituted are as follows:

1. Anand G. Mahindra of Mahendra & Mahindra Ltd., President

2. Eminent persons from various fields related to design industry

  • Akhil Succena, National Institute of Design - Member
  • Ritu Kumar, Fashion Retailer - Member
  • William N. Bissell, Traditional Indian Design - Member
  • Dr. Naushad Forbes, Technology-Design Specialist - Member
  • Mahesh K, Design Incubation - Member
  • Ganesh N. Prabhu, Management/Design - Member
  • Ajay Chowdhry, IT Design - Member
  • Rouble Nagi, RN Studios, Artist & Muralist - Member

3. Representatives from Department of Industrial Policy & Promotion (DIPP)

  • Additional Secretary & Financial Advisor (AS&FA), DIPP - Member
  • one Member (not below the rank of Joint Secretary) to be nominated

4. One Member each from Department of Commerce, Higher Education, Informationm Technology and Ministry of Textiles

  • (Officers not below the rank of Joint Secretaries) - to be nominated

5. One Member each from each of the three apex industry organizations

  • Sr. Representative as nominated by President ASSOCHEM - Member
  • Sr. Representative as nominated by Director General CII - Member
  • Sr. Representative as nominated by President FICCI - Member

6. Heads of two design institutes in the private sector or Hedad of Departments of Design education in Universities, IIT’s etc,

  • Ravi Pooviah, Head, IDC, IIT, Mumbai - Member
  • Prof. Ranjit Mitra, Director, School of Planning & Architecture, New Delhi - Member

7. Eminent designers

  • Satish Gokhale, Design Directions, Pune (Product Design) Member
  • Bidyabijay Bhowmik, Mahindra & Mahindra Ltd., (Automobile & Engineering) - Member
  • Jagdish Hinduja, Gokaldas Images Ltd., Bangalore(Design for Exports) - Member
  • Rina Dhaka, New Delhi (Fashion Designer) - Member
  • arabajeet Singh, Fab Interiors, New Delhi (Interior Design) - Member

8. (Heads of all Design Institutes set up by the DIPP)

  • Director, National Institute of Design (NID), Ahmedabad - Member-Secretary

According to the notification this Council would have a tenure of three years besides other rules as notified for its routine functioning.

The Functions of the India Design Council would be as follows:

· Undertake design awareness and effectiveness programmes both within India and abroad;

· Act as a platform for interaction with all stakeholders;

· Undertake R&D and strategy and impact studies;

· Accredit design institutions;

· Develop and standardize design syllabi, etc. for all institutions in India imparting design education;

· Conduct programmes for continuous evaluation and development of new design strategies;

· Develop and implement quality systems through designs for enhancing the country’s international competitiveness;

· Coordinate with Government to facilitate simplification of procedures and systems for registration of new designs;

· Assist industries to engage the services of designers for their existing and new products;

· Encourage design and design-led exports of Indian products and services including outsourcing its design capabilities by other countries;

· Take effective steps towards “cradle to grave environment-friendly approach” for designs produced in India so that they have global acceptance as ‘sustainable designs’;

· Enable the designers in India to have access to global trends and market intelligence and technology tools for product development and innovations;

· Encourage close cooperation between academia and industry to produce proprietary design know-how while encouraging creation of new design-led enterprises for wealth creation; and

· Encourage and facilitate a culture for creating and protecting intellectual property in the area of designs.

(Sourced from

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